Not only did “problematic” become popular because it suits identity politics and sounds smart, it’s also highly shareable. “Problematic” bundles urgency, seriousness, and debatability into a single vague word, which is great for both sound bytes and tweets.
Tag: johannahkingslutzky
A Decade Later, Whither the Metrosexual
The men’s care industry killed metrosexuality by co-opting metrosexuals’ grooming habits and repackaging them as masculine and paternal. Same goes for the renaissance of old-school men’s shops, where conditioning skin and softening hair is neither “metro” nor “narcissistic,” but “classic,” and “quality.”
Mark Larson 