A Decade Later, Whither the Metrosexual

The men’s care industry killed metrosexuality by co-opting metrosexuals’ grooming habits and repackaging them as masculine and paternal. Same goes for the renaissance of old-school men’s shops, where conditioning skin and softening hair is neither “metro” nor “narcissistic,” but “classic,” and “quality.”

A Decade Later, Whither the Metrosexual