The men’s care industry killed metrosexuality by co-opting metrosexuals’ grooming habits and repackaging them as masculine and paternal. Same goes for the renaissance of old-school men’s shops, where conditioning skin and softening hair is neither “metro” nor “narcissistic,” but “classic,” and “quality.”
Tag: grooming
The Ikea Effect – The New Inquiry
The self-care of beauty work is part of how we physically enact our self-assigned value. There’s a reason one sign of depression and some other mental illnesses is neglected grooming: When your brain decides that you’re not as valuable as you once believed, you’re less likely to keep doing the labor that represents that value.
Mark Larson 