I love the jacket design Small is the New Big. Really, how could you not pick it up? And luckily, the contents of Seth Godin’s collection don’t disappoint too much.
This is one of those books I like to call “toilet books”–a collection of short, snappy sparks to get you thinking about how to be better. Sort of a daily devotional for marketing and entrepreneurial nerds. It’s hard to summarize because he zips (or is that zooms?) from topic to topic, but you’ll find that Godin is obsessed with: freebies, lagniappe, surprises; JetBlue; change; agility; remarkableness; customer advocacy; etc. And he’s similarly frustrated with: protocol, American Airlines, stagnation, old-school advertising, risk aversion. Worship is reserved for the relentlessly focused who are doing special work on their own terms. Cool. It’s a nice little anthology, Godin has some great ideas and thought experiments, and I had some truly ‘eureka’ moments. But is it remarkable? It’s worth a glance or two.