Excerpt from Jay-Z’s New Book ‘Decoded’: Cristal’s Diss of Hip-Hop – TIME

The same goes for other brands: Timberland and Courvoisier, Versace and Maybach. We gave those brands a narrative, which is one of the reasons anyone buys anything: not just to own a product, but to become part of a story. […] It wasn’t just a premium champagne anymore — it was a prop in an exciting story, a portal into a whole world. Just by drinking it, we infused their product with our story, an ingredient that they could never bottle on their own.

Excerpt from Jay-Z’s New Book ‘Decoded’: Cristal’s Diss of Hip-Hop – TIME

patpadua:

Purchased at the Antiques Garage in Chelsea. The only identifying mark on the back of this print was the handwritten word “Beatles.”

Classical Fans Tell Stories Of ‘First Loves’ : Deceptive Cadence : NPR

I was homeless, and working holding a sandwich board on the side of the road. It was so dull! I saved up for weeks and got a Sony Discman for $50.00. Now I had something to listen to while I worked. The Discman was so expensive that all I could afford was an Excelsior Gold recording of the fourth and sixth symphonies that was lying in a discount bin for a dollar-fifty. When I was playing it for the first time, in my board, pacing up and down the block — because if you stopped moving at anytime, the police would ticket you for loitering — I suddenly burst into tears. I felt like Beethoven was there with me, saying, “I know this sucks. But look— here is the whole world, outside, birds, the sky, the sun, and here you are! You are in it! Buck up!”

Classical Fans Tell Stories Of ‘First Loves’ : Deceptive Cadence : NPR