Tag: magazines

The disruptive potential of native advertising | Felix Salmon

~ Mark

In that sense, TV ads are truly native; the way you consume a TV ad is the same as the way you consume a TV show. Similarly, long copy print ads are native, for the same reason. And the ultimate native ads are the glossy fashion ads in Vogue: in most cases, they’re better than the editorial, and as a result, readers spend as much time with the ads — if not more — as they do with the edit.

Fashion magazines are such a good racket. Love that junk.

The disruptive potential of native advertising | Felix Salmon

G&G Me With a Buccellati Silver Spoon! The OA Editor Takes Down the Competition :: Oxford American

~ Mark

An extended, worthwhile critique/rant on Garden & Gun. OA Editor Marc Smirnoff talks a bit about willful editorial blind spots, like G&G’s intentional avoidance of politics, religion, and football. And race:

The South’s progress since 1966 is what needs to be celebrated, not the fact that a native magazine ignored the historic issues and deep struggles of the era. The growth in consciousness wasn’t a pretty process—wasn’t pretty enough for the pages of Southern Living—and it wasn’t even a process that all wanted. But nothing, in the end, has made the South more “civilized” and “gracious” than that growth.

(via)

G&G Me With a Buccellati Silver Spoon! The OA Editor Takes Down the Competition :: Oxford American

~ Mark

Norman Einstein’s Sports & Rocket Science Monthly #17: October 2010. “Movies. Music. Media. This month the Einsteins are digging into on our sporting stories, why they are told and how they unfold.” One reason Norman Einstein’s has grown on me is that the monthly gap from issue to issue is kind of a nice change from usual RSS trickle from the rest of the web. *Surely* there is an untapped market for more online periodicals.