Liking in marketing was always meant to be a metonym for many other complex processes — persuasion, affect, cognition, recall — but it wasn’t meant to be exposed to the public as such. In Facebook, however, the “Like” button further reduces this reduction and makes it visible, making the whole process somewhat cartoonish and tiresome.
Tag: liking
KAREN: What difference does it make? Who cares if she doesn’t like you? Does everybody in the world have to like you?
GEORGE: Yes! Yes! Everybody has to like me. I must be liked!
George Costanza on being liked. Episode 73 – The Masseuse. (via via)
(Source: https://www.youtube.com/)
Mark Larson 