Cocaine Blunts: Best Rap, 2010

This is the Best Rap list. There is no Drake. Other notable omissions include, but are not limited to: aging New Yorkers who have had more major deals than major hits; teenagers from Dallas or LA who keep giving different names to the same goddamn dances and won’t get off my lawn; autistic youtube sensations; dead men whose voices live on in the name of dollars; white people who aren’t wolves or bugs; bloggers turned rappers; child actors turned rappers; children of rappers turned rappers; 40 year old rappers who talk about Gucci; children who act like 40 year old rappers who talk about Gucci; 40 year old rappers who hate both children and Gucci; children who act like 40 year old rappers who hate children and Gucci; Juggalos; Canadians; South Africans and J. Cole.

Adding to my “to listen” list. (via putthison)

Cocaine Blunts: Best Rap, 2010

Excerpt from Jay-Z’s New Book ‘Decoded’: Cristal’s Diss of Hip-Hop – TIME

The same goes for other brands: Timberland and Courvoisier, Versace and Maybach. We gave those brands a narrative, which is one of the reasons anyone buys anything: not just to own a product, but to become part of a story. […] It wasn’t just a premium champagne anymore — it was a prop in an exciting story, a portal into a whole world. Just by drinking it, we infused their product with our story, an ingredient that they could never bottle on their own.

Excerpt from Jay-Z’s New Book ‘Decoded’: Cristal’s Diss of Hip-Hop – TIME