Interesting ideas here on starting a business. Keep it simple. Keep it boring.
Biz schools focus on high-status businesses: high tech, biotech, medical devices, environmental technology, multinational corporations, etc. I teach my clients the opposite: start a low-status business, the grungier the better. That way you’re competing with less capable business owners. Few Stanford or Harvard graduates aspire to owning diesel repair shops, mobile home park cleaning, installing and removing home-for-sale signs from lawns, shoeshine stands, cleaning out and installing cabinets in basements and garages, gourmet food trucks, rehabbing tenant-damaged apartment buildings, carts selling soup, scarves, knockoff designer purses, French soap, or coffee, or placing and maintaining laundry machines in apartment buildings. It’s far easier to compete successfully in such low-status businesses. I teach my clients, “Status is the enemy of success.”
Biz schools focus on intellectually meaty, complex businesses like the aforementioned high-tech, biotech, etc.. Alas, the more complex the business, the more that can go wrong. I teach my clients to choose a simple business, such as those I list in the previous paragraph. Each business location may yield insufficient profit to support a family but, once you’ve refined the concept, as I said, just clone your simple business in another location(s.)
Reminds me of the Warren Buffett stuff I’ve read. See also being smart once, borrowing money, and sticking with what you understand.
Mark Larson 