The Rise of the “Automagical”

Lately, it seems like a lot of things are happening automagically. I’m pretty late on this one, as I heard it for the first time maybe 2 months ago.
The Google finds 2.2 million+ hits. Looking over at Google Blog Search, we pull up 3 hits for 2001, 3 in 2002, 5 in 2003, 65 in 2004, 1905 in 2005, and here in 2006 have been 7978. It seems like a surprisingly late surge for a term that first made a splash back in the 40s.