I was at work today in the library and saw the most wonderful thing. Over in the magazine section, there was an old guy reading. Grey hair, wrinkles, hunched in his chair. Maybe in his 60s-70s. He even had a walker to help him get around.
So what do you think he’s reading? National Geographic? Time? Smithsonian?

Nah. He was flipping through Transworld Skateboarding. Just when you think you know your customers…