When Popular Fiction Isn’t Popular: Genre, Literary, and the Myths of Popularity | Electric Literature

There is an odd cognitive dissonance that happens in these conversations, where we are simultaneously supposed to believe that literary fiction is “mainstream fiction” and genre fiction is “ghettoized,” and also that literary fiction is a niche nobody reads while genre authors laugh all the way to the bank.

When Popular Fiction Isn’t Popular: Genre, Literary, and the Myths of Popularity | Electric Literature