When Did Feminism Get So “Sneaky”?

There’s a nefarious, Mobius strip quality to “sneaky feminism” as a piece of rhetoric. If the point of using it is to satisfy readers that the product in question is ideologically sound, but also chill (Lean in! Not too far!), then this ostensible attempt to make feminism palatable is rather anti-feminist, if sneakily so. That’s because one of feminism’s foundational goals has always been to release women from their disproportionate obligation to show tact, delicacy, and sweetness—to say their piece without being aggressive or annoying about it. Yet we’re asking feminism itself to shimmy through a window and creep down a corridor dancing between laser beams before whispering its claims in the cultural ear.