When the culture at large grants athletic adoration to women, it is often of a temporary, fleeting kind directed toward teen-age American sweethearts at the Olympics. Williams has never been America’s sweetheart. […] The failure to fully appreciate her importance is perhaps evidence of our inability to appreciate the stubbornly unfamiliar narrative arc of her career. Williams is underloved because, at times, she has been unlovable and, in the end, mostly unrepentant about it