There are cases were poetry creates itself. […] Let us take the title of one of the most famous books in the world, El ingenioso hidalgo don Quijote de la Mancha. […] “De la Mancha” – now this sounds noble and Castilian to us, but when Cervantes wrote it down he intended the word to sound perhaps as if he wrote “Don Quixote of Kansas City” […]. You see how those words have changed, how they have been ennobled.

Jorge Luis Borges in “The Riddle of Poetry” segment of his Norton Lectures. File under Borges.