Gamification is marketing bullshit, invented by consultants as a means to capture the wild, coveted beast that is videogames and to domesticate it for use in the grey, hopeless wasteland of big business, where bullshit already reigns anyway.

Ian Bogost (via austinkleon and douglas wolk). I like when I get to use my bullshit tag. See also Bogost’s Gamasutra feature on exploitationware. Naming is a powerful weapon.