Helvetica, the film

Just got back from the local Helvetica screening (presented by AIGA-Atlanta, sponsored by the Art Institute of Atlanta). It was good, but not great. Pretty cool for a relative noob like myself to see Helvetica’s role in design over the past half-century. But I wish there was a little more nitty-gritty talk about how it came about, and less personal testimony and philosophizing about its ubiquity. One nice bonus was the post-film Q&A with director Gary Hustwit and type designer Matthew Carter. I didn’t take a whole lot of notes, so you’ll have to trust me on its overall worthwhility. But I do remember the three books that Carter most highly recommended: Letters of Credit by Walter Tracy, Modern Typography by Robin Kinross, and Robert Bringhurst’s Elements of Typographic Style.

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