David Byrne’s successful book, Bicycle Diaries, probably would have sold just fine as a traditional audiobook, as well. However, never one for the status quo, Byrne wanted to do something a little more interesting than simply reading the book in silence and releasing it as a download or cd. Instead, he looked to other successful audio formats for inspiration, namely NPR shows that incorporate scene sounds and podcasts.
I was pretty ambivalent about the book, but maybe ambient sound would have kicked it up a notch, especially for a work so linked to its geography. Great idea. Download the intro and hear some samples.