The Strange Ascent of ‘Strained Pulp’ – NYTimes.com

There was a time when just about anything — dumb commercial entertainment, ugly clothes, the weird dishes your grandmother used to serve — could be appreciated and appropriated in quotation marks. Strained pulp is not quite that — its celebration of the formerly marginal and disreputable is serious and sincere. The condescension is not overt but is latent in the desire to correct and improve the recipes retrieved from the past, to finish vernacular artifacts with a highbrow glaze. We’re going to make ’em — movies, cocktails, regional dishes, zombie novels, garage-rock anthems — just the way they used to, but a little bit better. This strikes me as a form of snobbery. But then again, maybe I’m the snob.

The Strange Ascent of ‘Strained Pulp’ – NYTimes.com