You don’t get what you deserve, you get what you negotiate.
It’s hard to beat the entertainment value of people who deliberately misunderstand the world, people dying to be insulted, running around looking for a bullet to get in front of.
Art elevates and refines and transforms experience. And sometimes it just fucks with you for the fun of it.
I was on the streets for more than half of my life from the time I was thirteen years old. People sometimes say that now I’m so far away from that life–now that I’ve got businesses and Grammys and magazine covers–that I have no right to rap about it. But how distant is the story of your own life ever going to be?
The same goes for other brands: Timberland and Courvoisier, Versace and Maybach. We gave those brands a narrative, which is one of the reasons anyone buys anything: not just to own a product, but to become part of a story. […] It wasn’t just a premium champagne anymore — it was a prop in an exciting story, a portal into a whole world. Just by drinking it, we infused their product with our story, an ingredient that they could never bottle on their own.
Foreign Policy magazine discusses hip-hop and realpolitik. (via noah brier)