This mesmerizing image contains all of LeBron James’ scores in Game 7 of the NBA Finals. It lasts only four seconds, but one could gaze at it for quite some time. It almost seems to contain the entire history of the game, evoking a sense of data, like a visual stats card. It has information inside of it, but we can only understand the data by repetition. By definition, you have to watch The Loop again and again to understand its depth.
Loops are not short films. Loops are more like spreadsheets: data, but with a fourth dimension, time. Without the repetition, you would not see the data.