In that sense, TV ads are truly native; the way you consume a TV ad is the same as the way you consume a TV show. Similarly, long copy print ads are native, for the same reason. And the ultimate native ads are the glossy fashion ads in Vogue: in most cases, they’re better than the editorial, and as a result, readers spend as much time with the ads — if not more — as they do with the edit.
Fashion magazines are such a good racket. Love that junk.
The disruptive potential of native advertising | Felix Salmon
This, for me, is the real reason that tech types don’t buy art: they’re busy investing in each other’s startups instead. Being an early-stage investor is in many ways just like being a contemporary art collector: you’re very unlikely to make money at it, even though the potential and anecdotal returns can be enormous; and it’s used in large part as a way of supporting your friends and being seen as being important within a very small world.
Why techies don’t buy contemporary art | Felix Salmon
“The kind of wines one loves in blind tastings are not necessarily the kind of wines one actually likes to drink in real life.” See also: Pepsi vs. Coke. I’m wondering how this would apply in a museum, perhaps. Maybe what you like to gawk at for a few moments in a gallery is different from what you’d want in your living room. Is there psychological concept for liking different things depending on the length of exposure?
Tasting wine blind | Analysis & Opinion | Reuters