Tyler and the Clancys’ 4 Strike management group recently started a new creative agency called Camp Flog Gnaw, which aims to lend Tyler’s brain to companies that want to engage the youth demographic. The first fruit of the new enterprise is a partnership with Mountain Dew, for whom Tyler has directed four left-of-center TV commercials starring a talking goat named Felicia. “The agency is a way to stay true to Tyler and not do endorsements, but to allow companies to use his creative energy,” Clancy says. “There’s a demographic out there that corporate America has lost, but Tyler has managed to build a brand around it.”
My daughter just turned 16 years old, and you can see it on MTV’s [‘My Super Sweet Sixteen’], where they get cars, and things that depreciate and just don’t mean nothing. I wanted to give my child something that she can grow and build and nurture. So I gave her her own label.