Last album I was like “I don’t now how I’m finna do this shit again,” but it’s been like that since Southernplayalistic… When in doubt you just gotta go to work.

The secret is that the shit is fun to me. Finding a new groove to make a new song, that shit is fun. When you get the beat right and then the hooks and the bridges and the lyrics and it all comes together it’s like this feeling that you get like you hit the jackpot. I can only describe it as trying to unlock the combination to a safe. Once you get inside it, boom.


ATL. Don’t expect Casablanca, but I recommend this without reservation – there’s some really great movie here. And it’s always flattering to have a movie in your home city. T.I. doesn’t do any dramatic fireworks, but he’s charismatic as usual. Big Boi’s character is terrifying and hilarious. You might know director Chris Robinson from his work on Bring Em Out, Shutterbugg, Go Getta, One Mic, No Love, etc.

My daughter just turned 16 years old, and you can see it on MTV’s [‘My Super Sweet Sixteen’], where they get cars, and things that depreciate and just don’t mean nothing. I wanted to give my child something that she can grow and build and nurture. So I gave her her own label.