The Politics of Empathy and the Politics of Technology — The Message

Then there’s the question of automated changing of profile pictures to express sympathy, a form of emotional disaster relief. We first saw this phenomenon when Facebook created an easy way for people to apply a rainbow overlay to their profile pictures to support and celebrate a civil rights win: marriage equality. Even if you approve of rainbowing profiles, you have to acknowledge that by encouraging rainbows, Facebook was making another political choice, like the way Safety Check was a political decision.

The Politics of Empathy and the Politics of Technology — The Message