The restriction of trailers to a few minutes of carefully selected and edited shots and scenes endows what we do see, from faces to car crashes, with a kind of pregnancy or underdeterminacy that allows audiences to create an imaginary (as-yet-unseen) film out of these fragments—we desire not the real film but the film we want to see.
Lisa Kernan, quoted in Matt Thomas’ The Following Post Has Been Approved for All Audiences.