One enduring feature of the art world is that a given piece will sell for much more in one context rather than another. The same painting that might sell for 5k from a lower tier dealer won’t command more than 2k on eBay, if that. Yet it could sell for 10k, as a bargain item, relatively speaking, if it ended up in the right NYC gallery (which it probably wouldn’t). Where does Amazon stand in this hierarchy? It doesn’t look promising.

Is Amazon Art a doomed venture? Let’s hope so