In reference to Matt Haughey’s essay:
What could I possibly write as a status update that would be interesting to my father, one of my coworkers from my first job out of college, the friend of a friend who met me at a pub crawl and friended me, and someone who followed me because of a blog post I wrote about technology? This odd assortment of people all friended me on Facebook because they know me, and that doesn’t feel like a natural audience for any content except random life updates, like relationship status changes, the birth of children, job changes, the occasional photo so people know what you look like now. So unlike Haughey, what I struggle with about Facebook is not the constraint to be consistent with a single conception of myself, it’s the struggle to target content to match multiple versions of myself.
Audience as affordance: Twitter versus Facebook — Remains of the Day
Mark Larson 