Q: What are the incentives you think artists are responding to?
Money and fame and sex—the same as always—but now there’s a difference. You can’t perfect your masterwork for 20 years. There’s a bit of a hurry. There’s a sense that things are changing. You can end up obsolete.
Q: How about from the audience perspective? How different is consuming art versus other consumption?
I think it’s changed enormously in the last 10 years. You see it in movie theaters, but it’s everywhere: people text or tweet and don’t pay full attention. They’re in some ways quite fussy. The attitude is, I’m already in control of my own informational life and entertainment. What else can you bring to the table? Not in a hostile way, but in an entirely legitimate “what have you got for me?” way. A lot of creators aren’t really up to it.