Our version of working a small comedy club in Idaho was spending 5 minutes responding to an email about what type of camera we were using or a tweeted questions about the film. Little by little, it added up. We don’t want to push the analogy too hard. We’re not trying to say we’re just like Louis C.K. Not even close. But we do want to make the point that you don’t need throngs of ready-made fans to make this type of distribution effective and worthwhile. You can build towards it.