Cognitive Surplus by Clay Shirky

Started reading this last year, finished it a few weeks ago. My favorite sentence from the book which maybe summarizes it best: “The internet is an opportunity machine.”

My other favorite passage, which I’ve already posted, but I’ll repost here anyways:

The stupidest creative act is still a creative act… On the spectrum of creative work, the difference between the mediocre and the good is vast. Mediocrity is, however, still on the spectrum; you can move from mediocre to good in increments. The real gap is between doing nothing and doing something.

Oh, by the way: it’s fun to pay attention to subtitles, especially when a book comes in a hardback/paperback edition — the paperback edition usually shows the evolution (or devolution) of the publisher’s marketing of the book. The hardcover subtitle of Cognitive Surplus is “Creativity and Generosity in a Connected Age” vs. the paperback subtitle, “How Technology Makes Consumers into Collaborators.” When Lewis Hyde’s The Gift came out, the subtitle was “Imagination and the Erotic Life of Property”—later, much later, it was “Creativity and the Artist in the Modern World.”

That favorite passage reminds me of Peter Thiel talking about horizontal business vs. vertical business. Going from 1 to N, copying things that work, incrementally spreading and improving, is hard, yes. But going from 0 to 1 is really, really hard in a very different way.