Vodka Nation: How the flavorless, colorless, odorless spirit became a billion-dollar business | The Weekly Standard

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The important thing is that we make a great drink. And vodka is capable of that. But it is the chicken breast of cocktails. It is the most boring, least thoughtful, sort of one that you can mix with.

Vodka Nation: How the flavorless, colorless, odorless spirit became a billion-dollar business | The Weekly Standard