The New Inquiry – SEO & the Disappearing Self

Social media structures communication between friends so that the responsibility for listening — inescapably built into earlier mediums that structured talk between friends as person-to-person — is modulated into a vaguer injunction to respond if and when you feel like it. Because status updates and the like are not addressed to anyone specific, they don’t generate an obligation in anyone specific to pay attention.

The New Inquiry – SEO & the Disappearing Self