Meal entering vehicle window = tacky, suburban, boring, junk food. Meal exiting vehicle window = cool, urban, hip, adventurous.

Interview with Craig Mod… « instantbight

Q. If you could be president for one day what would be your first order of business?

A. […] Everyone gets free pizza making lessons (dough, sauce, etc). Crazy, right? No! It’s about teaching people to have an eye (and tongue) sensitive to quality. Pizza seems simple, but boy it’s tough at first. But then it’s pretty easy once you know what you’re doing. And you’re like: Wow! I make the best pizza in the ‘hood! And chances are, you’re right. You do. So, once you know great pizza, it’s *shocking* how little is out there. How much *bad* pizza is out there. It’s everywhere! Great pizza is actually a pretty low bar. And doesn’t have to cost that much. So it gets you thinking: “Why are these bad pizza places so bad? Why don’t they make great pizza? It’s not that hard!” And then: “Why don’t more people know what great pizza tastes like? Don’t they know how much pleasure they’re missing out on?” And then it spirals into more generalized notions of quality and sensitivity and experience. And then, *poof*, suddenly America is Japan. Or something like that.

Interview with Craig Mod… « instantbight

How external cues make us overeat.

Why not make the fruit bowl more visible? Put your fruit on the table and not in the refrigerator bin. People say, “That’s okay because I have self-control.” Why not give your self-control a break?

Excellent interview about various findings from research on eating habits. External cues, exercise, perceptions, norming, status, mindfulness, and more generally, over-confidence.

How external cues make us overeat.

Are There Fundamental Laws of Cooking? | Wired.

They found that [the food pairing hypothesis] was true, at least when it came to Western cooking. North American and Western European cuisines, which share many of the same ingredients, both adhere to the food pairing hypothesis: Foods in the same recipe often have the same underlying molecular components. However, once we stray from these cuisines, the food pairing hypothesis breaks down. East Asian and Southern European recipes use ingredients that do not overlap in their flavor compounds, implying that these styles of cooking are in fact quantitatively distinct.